Last Updated: 23 September 2025
At Avo, your health and your data deserve the same protection. This Privacy Policy lays out how we, Nexera Limited (“Avo”, “we”, “our”), collect, use, and safeguard your information when you use our mobile app, website, and related services (collectively, the “Services”).We built Avo to put
truth, clarity, and safety in your hands — and that includes how your data is handled.What We CollectWe only collect what’s necessary to deliver personalized insights, make your experience smoother, and improve how Avo works — never more.
Information You Share With Us
Avo is designed to empower, not intrude. We only collect what’s necessary to deliver personalized insights, make your experience smoother, and improve how Avo works — never more.
Here are some examples of when you might share information with us:When you sign up for an Avo account or log in using services like Apple or GoogleWhen you scan a product barcode, explore an Avo Score, or interact with flagged ingredientsWhen you customize your preferences (like avoiding certain additives, allergens, or seed oils)When you reach out to our team with feedback, questions, or bug reportsWhen you join early-access features, surveys, giveaways, or referral programsWhen you make a payment, upgrade to premium, or initiate a transactionWhen you chat with us by email, in-app, or through social media
Depending on how you use Avo, the information you share may include:
Your basic details like name, email address, or login credentials
Billing details such as your billing address and limited payment info (handled securely through third-party processors)
Your preferences including dietary tags, ingredient red flags, health-related concerns, or toxin sensitivities
Sensitive information you optionally share about your health or lifestyle — always handled carefully, and only used to deliver personalized food transparency
Other settings like preferred language, push notification choices, and saved product lists
Information We Collect Automatically
When you use Avo, we gather anonymous performance data to understand how people interact with the app and how we can improve.This includes:Product scan history (e.g., barcodes, Avo Scores viewed)App feature usage and clickstreamsDevice details (OS, device type, version)Log data like referring URLs, time zone, access timestamps, IP address, and error logs
Information We Infer or GenerateWe may derive:
A
user ID to keep your preferences consistent across sessions
Estimated
location, based only on IP (e.g., country or state)
Behavioral patterns to improve suggestions (e.g., "interested in low-carb products")
Predictive analytics (e.g., likelihood of using a new feature)
Information We May Receive from Other Sources
Sometimes, information about you comes to us through trusted sources beyond the Avo app. This happens only when it’s necessary — and only when you’ve given permission or where it makes sense to enhance your experience.Here are a few ways that might happen:
App store interactions: If you subscribe or make a purchase via Apple, Google Play, or another platform, we may receive limited info related to that transaction (like confirmation of payment).
Social sign-ins: If you log into Avo using Google, Apple, or another third-party service, we receive basic profile data needed to authenticate you.
Health or nutrition integrations: With your consent, we may connect with apps you already use to bring in helpful data — like your dietary filters, goals, or previously rated food products.
Public content: If you tag us in social media posts, leave public reviews, or engage with our community in a visible way, we may reference that content to improve service or spot trends.
Web technology: Our website may use cookies or similar technologies (like pixels or device signals) to help us understand visitor behavior or personalize your experience. You can manage these in your browser or our cookie settings panel.In all cases, we only use this data to serve you better — never to exploit or resell it. Transparency and trust come first.
How We Use Your InfoWe use your data to make food transparency smarter, more personalized, and radically more honest — always with a clear purpose, and always within legal bounds. Here’s exactly what we use, why we use it, and under what authority (in compliance with GDPR and other privacy laws):
Powering the Avo Experience
To deliver and maintain the core service
Enabling barcode scans, Avo Scores, flagged ingredients, dietary filters, and overall app performance.→
Legal basis: Performance of a contractTo personalize your insights and preferencesTailoring alerts, filters, and food scores based on what matters to you — like toxins, seed oils, or allergies.→
Legal basis: Consent or legitimate interest
To analyze usage and feature engagement
Understanding how people use Avo, what’s working, and where we can do better.→
Legal basis: Legitimate interest
To improve our scoring engine and content
Using aggregated data and feedback to evolve our product recommendations and ingredient evaluations.→
Legal basis: Legitimate interest
Payments & TransactionsTo process payments and subscriptions
Managing purchases made through the App Store, Google Play, or other billing partners.→
Legal basis: Performance of a contract
To send important account or payment messages
Including receipts, renewal reminders, failed payments, or subscription updates.→
Legal basis: Legitimate interest
Communication & Community
To contact you about features, updates, or offers
You’ll only receive these if you’ve opted in — and you can opt out any time.→
Legal basis: Consent or legitimate interest (depending on channel and region)
To run giveaways, surveys, or promotions
Handling your entries, rewards, and follow-up communication.→
Legal basis: Legitimate interest or consent
Data, Safety & Platform IntegrityTo prevent fraud, misuse, or security risks
Monitoring suspicious activity and ensuring your account and data stay protected.→
Legal basis: Legitimate interest
To comply with legal obligations
Responding to lawful requests, managing taxes, enforcing legal rights, and adhering to financial regulations.→
Legal basis: Legal obligation
To create anonymized or aggregated datasets
For public health insights, advocacy, internal benchmarking, or product research — never tied to you.→
Legal basis: Legitimate interest
AdvertisingTo personalize ads on third-party platforms
If we use marketing platforms to reach new users, we may — with consent — use hashed or anonymized identifiers to show more relevant ads (e.g., based on your usage).→
Legal basis: Consent (where required by law)Avo does not show ads in-app, and never allows food brands to influence your score or experience — ever.
What We Never Do❌ Sell your data❌ Let food brands pay to influence your experience❌ We do run allow ads in our app.
Disclosures of InformationWe may share limited information with:
Trusted service providers who help us run Avo (e.g., cloud hosting, analytics, payment processors)
Legal or regulatory authorities, if required by law
Professional advisors like auditors or legal counsel (bound by confidentiality)
Affiliates or subsidiaries, if relevant to providing the Service
Third-party tools or platforms you explicitly connect to AvoWe may also share anonymized, de-identified or aggregated data for public transparency, health advocacy, or research — never in a way that identifies you personally.
Ads & AnalyticsWhile Avo doesn’t run ads inside the app or take money from food brands, we may work with external partners to help us understand how users engage with Avo, and to share Avo more effectively on other platforms — such as search engines, social media, or the web.
These partners may use
cookies, pixels, device identifiers, or other tracking tools to collect technical data when you visit our site or interact with our marketing.
This may include:
IP address and general locationBrowser type and device infoPages viewed or links clickedTime spent in-app or on-siteReferring URLs or ad performanceHashed email or phone (only if you’ve opted in)
With your consent (where required), this data may be used to:Understand usage trends and optimize app performanceMeasure the reach and effectiveness of Avo contentDeliver ads or content about Avo that’s more relevant to your interestsHelp us grow our mission-driven community more efficiently
We
never allow food companies to advertise through us, and we never sell your personal data. However, in some jurisdictions (like California), using this kind of cross-platform advertising may legally be considered a “sale” or “sharing” of personal information. Avo may share identifiers (such as email addresses) and device information with advertising partners for this purpose. You can opt out of such sales or sharing by emailing privacy@getavo.co or enabling Global Privacy Control in your browser.
Your Choices & Opt-Out ControlsWe honor your right to control your data. Depending on your region, you can:
Opt out of advertising cookies via your browser settings
Use Global Privacy Control (GPC) to signal that you don’t want your info shared for targeted advertising — we honor GPC where required by law
Disable ad tracking on mobile:iOS:
Settings > Privacy & Security > TrackingAndroid:
Settings > Google > Ads > Opt out of Ads PersonalizationWithdraw consent or request deletion by contacting us at
privacy@getavo.coFor broader industry tools to manage interest-based ads, you can also visit:
www.aboutads.info/choices (U.S. & Canada)
www.youronlinechoices.eu (Europe)
Your privacy isn’t a toggle — it’s a principle. That’s why Avo puts control in your hands.
Cookies & Local StorageOn our website, we may use cookies or similar tech for:Remembering preferencesUnderstanding usage patternsEnabling core functionalityYou can manage your preferences in your browser or use our
Cookie Settings tool on the site.
Data Storage & TransfersAvo is operated by Nexera Limited, with infrastructure and trusted partners located in multiple regions — including the United States. Because of this, your personal information may be processed in countries that don’t offer the same level of data protection as your home country.
When we transfer data internationally, we make sure your rights are still respected by applying legally recognized safeguards, such as:
Relying on
adequacy decisions from the European Commission or UK government (where applicable)
Using
Standard Contractual Clauses (SCCs) approved by relevant data protection authoritiesAsking for your
explicit consent, if required by lawWe also apply strong technical and organizational security practices — including encryption, secure servers, access controls, and regular audits — to keep your data safe from unauthorized access, disclosure, or alteration. But no digital system is entirely immune to risk. If anything ever compromises your data, we will respond swiftly and transparently.
Your Rights & ChoicesDepending on your region, you may have the right to:Access the data we’ve collected about youCorrect or update your personal informationExport your dataDelete your data (with some exceptions for legal obligations)Opt out of personalized insights or profilingLimit use of sensitive informationObject to automated decision-making, if applicableDisable behavioral analyticsTo exercise your rights, email us at
privacy@getavo.co or use the contact form inside the app. We may ask for ID verification to protect your account.We honor opt-out requests, and we never discriminate against users who exercise their rights.
Children’s PrivacyAvo is not designed for children under 13, and we don’t knowingly collect data from them. If we find out that such data was submitted, we delete it promptly.Parents or guardians who believe their child has provided us with personal information can contact us at
privacy@getavo.coData RetentionWe keep your data only as long as it’s needed to:
Provide the Avo ServiceFulfill a legal or tax requirementMaintain the integrity of food scan data (in anonymized form)Improve app accuracy and safetyIf no longer necessary, we’ll anonymize or delete it.
Communications
You can unsubscribe from promotional emails anytime via a link in the email. We’ll still send critical system messages (e.g., changes to terms, password resets, payment issues).Push notifications are opt-in only and can be disabled through your device settings.
Region-Specific NoticesCalifornia Residents (CCPA/CPRA)You have specific rights under California law, including:
Right to know what personal info we collect and shareRight to delete dataRight to opt out of “sales” or “sharing” for advertising (we don’t do this)Right to non-discrimination for exercising your rightsRight to limit use of sensitive data (we already minimize this)
EU, UK, Switzerland (GDPR)We operate under the legal bases of:
Contractual necessity (to provide Avo)Legitimate interest (to improve Avo or secure our platform)Consent (for analytics, optional features, or communications)Legal obligation (compliance with tax, security, or other rules)
You may also:Object to or restrict data useWithdraw consent anytimeLodge a complaint with your data authority (e.g., ICO, EDPS)
Questions?
Reach us at:
Nexera Limited (dba Avo)Website:
www.getavo.coEmail: privacy@getavo.co
